A Benchmark Approach for Successful Changes in Corporate Strategy

• Autorzy: Navid Mollaee , Maryam Kandi , Mahsa Damroudi
• Języki publikacji: EN

Abstrakty

EN

The so rapid changes in the world make it too hard to predict the business environment in future. It causes some business owners not to do anything to avoid wrong choices whereas sustained success comes after searching opportunities. So, the important question of "What can we do to make our business survive and grow faster than competitors?" should be answered. It is also necessary to appropriately handle the change strategies in both poor and good times to have a well-run organization. Seeking out and copying the best products and methods has always been a usual way of life since the earliest human to modern organizations. For long-standing success and survival, the ability to translate the successful experience of one organization for the benefit of others needs a learning development for implementing the adaptation to each situation. The tool we suggest here to envelop both intra-organizational and inter-organizational learning (either from partners or from competitors) to implement a best practice effectively is benchmarking. In this paper we use a modified model of benchmarking (as an organizational learning tool) to propose how to make a learning organization for change strategies implementation. (original abstract)

Słowa kluczowe

EN

Benchmarking; Corporation strategies; Development strategy

PL

Benchmarking; Strategia przedsiębiorstwa; Strategia rozwoju

• Czasopismo: Forum Scientiae Oeconomia
• Rocznik: 2013
• Tom: 1
• Numer: nr 1 Crisis in the Euro Zone and Ways of Its Overcoming
• Strony: 112--126

Twórcy

autor

Navid Mollaee

• University of Applied Science and Technology, Tehran, Iran

autor

Maryam Kandi

• Petroleum University of Technology, Tehran, Iran

autor

Mahsa Damroudi

• University of Science and Culture, Tehran, Iran

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