Małe i średnie przedsiębiorstwa typu born global - studium literatury przedmiotu

• Autorzy: Katarzyna Blanke-Ławniczak

Warianty tytułu

Small and Medium-Sized Enterprises Type of Born Global - Literature Study Course.

• Języki publikacji: PL

Abstrakty

Z końcem XX wieku można było zaobserwować pojawienie się na rynku firm, które właściwie od momentu powstania włączają się aktywnie w proces internacjonalizacji. Swoje misje i wizje strategiczne opierają na rynkach i odbiorcach globalnych, wykorzystują globalne strategie marketingowe oraz globalnie planują produkty. Działają tak pomimo niewielkiego doświadczenia rynkowego, niedużych zasobów finansowych oraz niewielkich rozmiarów1. Tłumacząc pojawienie się firm tego typu, należałoby podkreślić wzrost znaczenia rynków niszowych oraz produktów specjalistycznych i wykonywanych osobiście, krótszy cykl życia produktów, wzrost krajowej i międzynarodowej konkurencji, globalne powiązania sieciowe, rozwój technologii telekomunikacyjnych. Należy tu podkreślić błyskawiczny w ostatnich latach rozwój e-commerce, e-marketingu i portali społecznościowych, które są znakomitym narzędziem nowoczesnej formy komunikacji marketingowej. Na bazie powyższych zmian rynkowych we współczesnym świecie małe i średnie firmy odnajdują specyficzne źródła przewagi konkurencyjnej, budują efektywne strategie rynkowe, które pozwalają im postrzegać rynek globalny jako ich rynek docelowy.(fragment tekstu)

EN

The review of world literature tends to conclude that since the seminal publication Oviatta and McDougall, despite the passage of 18 years, still was not uniform and complete concept of Born Global. We still do not know how to define firm starting their internationalization since its inception, we do not know motivators such decisions, we cannot unambiguously identify the factors that would be able to satisfactorily explain the international development of these enterprises. Admittedly, it seems that the consensus among scholars occurred in the application of Born Global name, as appropriate, but there is no clarity in the issues of time and stages in the evolution of these companies. In the analyzed studies also failed to observe compliance investigators how important to recognize companies for Born Global is the value of turnover generated in international markets compared to national turnover. No uniform conceptualization of Born Global may stem from the fact that related studies from other companies have been made in different countries with different business culture. It should be constantly attempt to develop a realistic concepts and definitions and specifics of the process of internationalization for companies such Born Global.(original abstract)

Słowa kluczowe

PL

Rynek globalny; Przedsiębiorstwo; Globalizacja działań przedsiębiorstwa; Organizacja born global

EN

Global market; Enterprises; Globalization of enterprise activity; Born global

• Czasopismo: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług
• Rocznik: 2012
• Numer: nr 81 Strategie zarządzania mikro, małymi i średnimi przedsiebiorstwami - mikrofirma 2012
• Strony: 22--29

Twórcy

autor

Katarzyna Blanke-Ławniczak

• Państwowa Wyższa Szkoła Zawodowa w Lesznie; Politechnika Poznańska

Bibliografia

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