Ethnocentric Tendencies of Polish, Hungarian, and Ukrainian Consumers - the Comparative Analysis on the Basis of Direct Research

• Autorzy: Elżbieta Wolanin-Jarosz
• Języki publikacji: EN

Abstrakty

EN

In the following publication the results of empirical research are presented. Their purpose was to define the consumer ethnocentrism level of the inhabitants in Poland, Hungary and Ukraine. The main source material was achieved thanks to direct interviews in three towns: Rzeszów (Poland), Debrecen (Hungary), Iwano-Frankowsk (Ukraine), on the sample of 1200 respondents (400 people in every town). International CETSCALE questionnaire has been used as a measuring instrument. It was validated. The analyses presented clearly show ethnocentric tendencies, however, the highest CET scale values were achieved in the Ukrainian community. There is also a meaningful influence of socio-economic factors on the level of ethnocentrism in the three researched groups. (original abstract)

In the following publication the results of empirical research are presented. Their purpose was to define the consumer ethnocentrism level of the inhabitants in Poland, Hungary and Ukraine. The main source material was achieved thanks to direct interviews in three towns: Rzeszów (Poland), Debrecen (Hungary), Iwano-Frankowsk (Ukraine), on the sample of 1200 respondents (400 people in every town). International CETSCALE questionnaire has been used as a measuring instrument. It was validated. The analyses presented clearly show ethnocentric tendencies, however, the highest CET scale values were achieved in the Ukrainian community. There is also a meaningful influence of socio-economic factors on the level of ethnocentrism in the three researched groups. (abstrakt oryginalny)

Słowa kluczowe

EN

Consumer; Ethnocentrism; Individual clients; Consumer behaviour

PL

Konsument; Etnocentryzm; Klienci indywidualni; Zachowania konsumenta

• Czasopismo: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach
• Rocznik: 2013
• Numer: nr 151 La société de l'information : perspective européenne et globale : les usages et les risques d'Internet pour les citoyens et les consommateurs
• Strony: 13--24

Twórcy

autor

Elżbieta Wolanin-Jarosz

• John Paul II Catholic University of Lublin, Poland

Bibliografia

• Brzeziński J: Metodologia badań psychologicznych. Wydawnictwo Naukowe PWN, Warszawa 2011.
• Chryssochoidis G., Krystallis A., Perreas P.: Ethnocentric Beliefs and Country-oforigin (COO) Effect: Impact of Country, Product and Product Attributes on Greek Consumers' Evaluation of Food Products. "European Journal of Marketing" 2007, No. 41(11/12).
• Karcz K., Kędzior Z.: Postawy konsumentów wobec produktów krajowych i zagranicznych. CBiE. AE, Katowice 1999.
• Khan M. N., Rizvi S. R.: Consumer Ethnocentrism: Relevance and Implications for Marketers. "The Icfai Journal of Consumer Behaviour" 2008, Vol. III, No. 1.
• Luszniewicz A., Słaby T.: Statystyka z pakietem komputerowym STATISTICA. Teoria i zastosowania. C.H. Beck, Warszawa 2001.
• Mynarski S.: Praktyczne metody analizy danych rynkowych i marketingowych. Wyd. Zakamycze, Kraków 2000.
• Sharma S., Shimp T.A., Shin J.: Consumer Ethnocentrism: A Test of Antecedents and Moderators. "Journal of the Academy of Marketing Science" 1995, No. 1.
• Sillamy N.: Słownik psychologii. Książnica, Katowice 1995.
• Shimp T. A., Sharma S.: Consumer Ethnocentrism: Construction and Validation of the CETSCALE. "Journal of Marketing Research" 1987, 24(3).
• Szromnik A., Figiel A.: Etnocentryzm konsumencki jako bariera rozwoju i wymiany towarowej. In: Wybrane problemy handlu międzynarodowego. Materiały V ogólnopolskiej konferencji naukowej. Wydawnictwo Akademii Ekonomicznej, Kraków 1997.
• Szromnik A.: Etnocentryzm konsumencki jako zjawisko społeczne i problem badawczy. In: Konsument. Przedsiębiorstwo. Przestrzeń. Wydawnictwo Akademii Ekonomicznej, Katowice 1998.
• Wong C. Y, Polonsky M. J., Garma R.: The Impact of Consumer Ethnocentrism and Country of Origin Sub-components for High Involvement Products on Young Chinese Consumers' Product Assessments. Asia Pac. "J. Mark. Log." 2008, No. 20(4).
• Zeliaś A.: Metody statystyczne. PWE, Warszawa 2000.