The Marketing of Ideas of Think Tanks as the Communication Strategy on the Political Arena

• Autorzy: Antonio Castillo Esparcia , Emilia Smolak-Lozano
• Języki publikacji: EN

Abstrakty

EN

Think tanks undertake communicative actions with the aim of making their research public, so that other private and public bodies can take into account the studies conducted according to their own particular spheres of interest. Thus, documents and reports would be the principal tools of marketing strategy of these organizations. This capacity for communication would extend into the organization of workshops and seminars, with the aim of making direct contact with individuals who are interested in the topic. Nevertheless, one of the main areas in which they work is gaining access to the media, especially by means of webpage, in order to spread their ideasmarketing of ideas- given that this opens up the possibility reach a wide audience, and confers social presence and influence.(original abstract)

Słowa kluczowe

EN

Marketing; Communication; Communication strategy; Think tanks

PL

Marketing; Komunikowanie; Strategia komunikowania; Organizacje eksperckie

• Czasopismo: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Problemy Zarządzania, Finansów i Marketingu
• Rocznik: 2012
• Numer: nr 23
• Strony: 496--510

Twórcy

autor

Antonio Castillo Esparcia

• Universidad de Málaga, España

autor

Emilia Smolak-Lozano

• Universidad de Málaga, España

Bibliografia

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