Demand planning process

• Autorzy: Natalia Szozda
• Języki publikacji: EN

Abstrakty

EN

First of all, it is important to distinguish between sales and demand. Sales are the activities involved in selling products or services in return or exchange for money or other compensation. This is an act of completion of commercial activity. The term demand signifies the ability or the willingness to buy products by the customers. The volume of sales is hardly ever the same as the volume of demand. The second obstacle is plan and forecast. The difference between plan and forecast is as follows: plan is what you are going to do and forecast is what you think is going to happen. By combining these four words: sales, demand, forecast and plan, it is possible to receive the following terms: sales or demand forecast and sales or demand plan. Sales forecast is a number reflecting what you think your company can sell. Demand forecast is the forecast on what the market demands. Sales and demand plans have similar meanings, because using historical sales data and different indoor and outdoor factors influencing sales, managers try to calculate a plan which reflects customers needs in future.

Słowa kluczowe

EN

Sale; Demand; Forecasting; Demand forecasting

PL

Sprzedaż; Popyt; Prognozowanie; Prognozowanie popytu

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2011
• Tom: Changing paradigm for inventory management in a supply chain context
• Strony: 45--77

Twórcy

autor

Natalia Szozda

• Uniwersytet Ekonomiczny we Wrocławiu

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