Warianty tytułu
Języki publikacji
Abstrakty
Incentive travel as a motivational tool is now in widespread use and its role is expected to increase in importance in the future. As a fast growing country and important member of the European Union, Poland has the potential to become an important player in this field. Likewise, when considering the significance of South Asia, we can admit exactly the same about India. The purpose of this research paper is to focus on incentive travel as a new part of the meetings industry in which Poland and India have started to operate. Using answers from incentive planners, and interpreting the results of conference calls and interviews, this paper will present the pros and cons of Poland and India as an incentive destination, taking into account characteristics of outbound and inbound incentive markets. (original abstract)
Twórcy
autor
- Warsaw School of Tourism and Hospitality Management, Poland
Bibliografia
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- Poland Conference Market Survey, Polish Tourist Organization, 2007.
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- India as a Global Conventions Destination Prospects & Strategies, Study to Quantify the Size, Scope and Economic Impact of India's Convention Industry, Institute of Management Bangalore 2011
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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