Quality management system in trade - internationalization of marketing relations with consumers

• Autorzy: Sreten Cuzovic , Djordje Cuzovic
• Języki publikacji: EN

Abstrakty

EN

The aim of marketing management is to satisfy the needs and desires of consumers. A lot of factors have influenced the consumers and their purchasing. Besides price and assortment factors there are requirements of consumers to the quality of a product. It means that a product should possess physical, chemical, designing, aesthetic, ecological and other desirable properties that should be expressed before the use of products. Because of this, the quality in the theory and practice of management is beginning to affirm itself. This has been particularly expressed by the introduction of ISO 9000 which makes possible the internationalization of quality system and circulation of goods and services without "physical-fiscal-technical" barriers.(original abstract)

Słowa kluczowe

EN

Internationalization; Trade; ISO 9000; ISO 14000

PL

Internacjonalizacja; Handel; Normy ISO 9000; Normy ISO 14000

• Czasopismo: Perspectives of Innovations, Economics and Business
• Rocznik: 2011
• Tom: 8
• Numer: nr 2
• Strony: 41--44

Twórcy

autor

Sreten Cuzovic

• University of Niš, Serbia

autor

Djordje Cuzovic

• University of Niš, Serbia

Bibliografia

• Brown, A., Loughton, K., 2001. "Smaller enterprises experiences with ISO 9000", International Journal of Quality Management, Vol.15, No.3, pp.273-85
• Ćuzović, S., Ivanović, P., 2010. Innovation in retail management, Faculty of Economics, University of Nis