Understanding innovation drive of leading Serbian companies

• Autorzy: Viktorija Bojovic , Ljubomir Pupovac , Maja Strugar
• Języki publikacji: EN

Abstrakty

EN

Innovation oriented business will lead to faster growth, increased market share and better corporate positioning and thus is viewed as the prime strategy. The paper discusses the effectiveness of innovation in chosen leading companies in Serbian market in confectionery, dairy and meat processing industry. Companies, having more than 50 years of continuous production are the absolute market leaders and pioneers in their industries. Understanding their drive, sources of innovation and effectiveness is the concern of this paper.(original abstract)

Słowa kluczowe

EN

Innovations; Costs of innovation; Marketing strategy; Dairy industry

PL

Innowacje; Koszty innowacji; Strategia marketingowa; Przemysł mleczarski

• Czasopismo: Perspectives of Innovations, Economics and Business
• Rocznik: 2010
• Tom: 6
• Numer: nr 3
• Strony: 35--37

Twórcy

autor

Viktorija Bojovic

• University of Novi Sad, Serbia

autor

Ljubomir Pupovac

• University of Novi Sad, Serbia

autor

Maja Strugar

• University of Novi Sad, Serbia

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