Creating Innovation and Development of a New Product (Managing Innovations)

• Autorzy: Mirko Tripunovski , Aleksandar Nikolovski , Antoaneta Vasileva
• Języki publikacji: EN

Abstrakty

EN

The creation of innovations is a complex process which requires simultaneous capability and expression of multidimensional internal changes such as: the organization innovation, the inclusion of many participants in the proces of innovation and codification of the knowledge of innovation. The especially pointed out points in this effort are, first, the strategic processes through which the creation of innovations and new products take certain forms and sustainability, second, the characteristics while creating the innovations and whether there are winners in the development of the highly technological markets, third, the factors which allow new profiles of the roduct and fourth, the determinants of the success of the new product. (original abstract)

Słowa kluczowe

EN

Innovations; Innovation processes; Enterprise innovation; Product innovation

PL

Innowacje; Procesy innowacyjne; Innowacyjność przedsiębiorstw; Innowacyjność produktu

• Czasopismo: Forum Scientiae Oeconomia
• Rocznik: 2014
• Tom: 2
• Numer: nr 3 Innovations, Entrepreneurship and Economic Growth
• Strony: 73--82

Twórcy

autor

Mirko Tripunovski

• University of National and World Economy, Sofia, Bulgaria

autor

Aleksandar Nikolovski

• University of National and World Economy, Sofia, Bulgaria

autor

Antoaneta Vasileva

• University of National and World Economy, Sofia, Bulgaria

Bibliografia

• 1. Usunier, J.C. (1993), International marketing. Englewood Cliffs, NJ, Prentice Hall.
• 2. Burger, P. (1996), Gaten in de taal, Onze Taal.
• 3. Bowman, J. (2002), Coumercialis rise in the East Europe. London.
• 4. Galloni, A. (2002), Marketers face divergent techtarget.
• 5. Foxall, G.R., Goldsuith, T.E., Broon, S. (2007), Psihologija na potrosuvacot vo marketingot.
• 6. Itano, N. (2003), After industry protests. New York.