Online Marketing and e-Commerce for Tourism

• Autorzy: Andrew Daines
• Języki publikacji: EN

Abstrakty

EN

A review of the development of a national tourism platform in the United Kingdom from 2000 to the present day, including the operational and business models used, its interface with the tourism industry and key performance measures. (original abstract)

Słowa kluczowe

EN

Tourism; e-commerce; e-marketing; Innovations in sales; Technical innovations; Business models

PL

Turystyka; Handel elektroniczny; Marketing internetowy; Innowacje w sprzedaży; Innowacje techniczne; Modele biznesowe

• Czasopismo: Prace i Materiały Wydziału Zarządzania Uniwersytetu Gdańskiego
• Rocznik: 2011
• Numer: nr 3
• Strony: 229--235

Twórcy

autor

Andrew Daines

Bibliografia

• 1. Guthrie C. (2004), Tourist information centres and ICT: Opportunity not threat. Insights, 15 , pp. 23-29.
• 2. Guthrie C. (2008), VisitBritain: satisfying the online market dynamics. In: eTourism Case Studies: Management and Marketing Issues. Eds: Egger, R. and Buhalis, D. pp. 181-189.
• 3. Jeffries D. (2001), Governments and tourism . Oxford : Butterworth-Heinemann.
• 4. Metrixlabs (2005), Online survey: USA, Australia, India, Denmark.
• 5. Thompson J.L., (2001), Strategic management: Awareness and change , 4th ed. London: Thomson.
• 6. VisitBritain (2005), The strategy 2006-2009: leading the world to Britain.
• 7. VisitBritain (2006), Key Tourism Facts. Retrieved 27 February 2006 from www.visitbritain.com/corporate/factsfigures/index.aspx.
• 8. Wen, H.J. , Chen, H.-G., & Hwang, H.-G. (2001), E-commerce Website design: Strategies and models . Information Management and
• 9. Computer Security , 9(1), pp. 5-12.
• 10. World Tourism Organization (WTO) (2005), Tourism Indicators: Inbound tourism. Retrieved 27 February 2006 from http:// www.world-tourism.org/facts/menu.html.
• 11. VisitBritain website: http://www.visitbritain.org.
• 12. www.visitbritain.com.
• 13. www.enjoyengland.com.
• 14. www.visitwales.com.