Historyczne badania marketingu

• Autorzy: Jacek Kamiński

Warianty tytułu

Historical Research in Marketing

• Języki publikacji: PL

Abstrakty

Artykuł poświęcony jest rodzajom historycznych badań marketingu. Wskazano na właściwości historycznych badań marketingu oraz omówiono ich rolę z punktu widzenia praktyki i teorii marketingu.(abstrakt oryginalny)

EN

The article is devoted to types of historical research in marketing. It indicates the characteristics of historical research in marketing and discusses their role from the point of view marketing practice and marketing theory.(original abstract)

Słowa kluczowe

PL

Marketing; Historia; Praktyka marketingu; Teoria marketingu

EN

Marketing; History; Marketing practice; Marketing theory

• Czasopismo: Marketing i Rynek
• Rocznik: 2014
• Numer: nr 8 (CD)
• Strony: 98--104

Twórcy

autor

Jacek Kamiński

• Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej

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