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2014 | nr 4 | 54--71
Tytuł artykułu

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Treść / Zawartość
Warianty tytułu
Evaluation of the commercial potential of high technologies
Języki publikacji
RU
Abstrakty
EN
It is widely accepted that the primary value of technology in relation to business and the national economy consists in the ability to generate high added value. R&D institutions are in need of a decision-making mechanism basing on a particular set of goals that will help avoid unproductive investments in the technology commercialization process. In other words, they need a tool for the assessment of the commercial potential of technologies. Specific characteristics of high technologies has not been taken into account in the scientific literature so fat. Therefore, research on the assessment of the commercial potential of technologies should be regarded as relevant in contemporary management sciences. The aim of the paper is to determine - on the basis of experts' assessment - the significance of the factors influencing the commercial potential of high and traditional technologies. In order to achieve that goal the following research tasks have been formulated: (1) to determine the factors (and their constituents) influencing the commercial potential of technologies by applying the methods and models of critical comparative analysis; (2) to reveal the factors (and their constituents) determining the commercial potential of technologies through the analysis of the scientific literature on the high technologies marketing; (3) to conduct the expert study aiming at the gathering of information on the significance of the high and traditional technologies factors; (4) to evaluate the level of unanimity of experts' opinions using statistical methods, to calculate the weights of factors and the constituents thereof. (original abstract)
Rocznik
Numer
Strony
54--71
Opis fizyczny
Twórcy
  • Wileński Uniwersytet Techniczny im. Giedymina, Litwa
  • Wileński Uniwersytet Techniczny im. Giedymina, Litwa
  • Wileński Uniwersytet Techniczny im. Giedymina, Litwa
Bibliografia
  • Ahearne M. (2008), High Touch Through High Tech: The Impact of Salesperson Technology Usage on Sales Performance via Mediating Mechanisms, in: M. Ahearne, E. Jones, A. Rapp, J. Mathieu, Management Science 54 (4), pp. 671-685
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  • Allen K.R. (2003), Bringing New Technology to Market, Upper Saddle River, New Jersey
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  • Cho J., Lee J. (2013), Development of a new technology product evaluation model for assessing commercialization opportunities using Delphi method and fuzzy AHP approach, in: J. Cho, J. Lee, Expert Systems with Applications 40, pp. 5314-5330
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  • Congressional Office of Technology Assessment (1982), Technology, Innovation, and Regional Economic Development, U.S. Congress, Office of Technology Assesment
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  • Dereli T. (2013), A novel approach for assessment of candidate technologies with respect to their innovation potentials: Quick innovation intelligence process, in: T. Dereli, K. Altun, Expert Systems with Applications 40 (3), pp. 881-891
  • Easingwood C., Moxey S., Capleton H. (2006), Bringing High Technology to Market: Successful Strategies Employed by the Worldwide Soft ware Industry, in: C. Easingwood, S. Moxey, H. Capleton, Product Development & Management Association 23, pp. 498-511
  • Gardner D.M. (2000), A contingency approach to marketing high technology products, in: D.M. Gardner, F. Johnson, M. Lee, I. Wilkinson, European Journal of Marketing 34 (9/10), pp. 1053-1077
  • Ginevicius R. (2004), Assessing the Accuracy of Expert Methods, in: R. Ginevicius, V. Podvezko, Inzinerine Ekonomika-Engineering Economics 40, pp. 7-12
  • Gupta A.K. (1990), Accelerating the development of technology-based new products, in: A.K. Gupta, D. Wilemon, California Management Review 32 (2), pp. 24-44
  • Hatzichronoglou T. (1997), Revision of the High-Technology Sector and Product Classification, OECD Science, Technology and Industry Working Papers, http://www.oecd.org/officialdocuments/publicdisplaydocumentpdf/?cote=OCDE/GD(97)216&docLanguage=En [03.08.2012]
  • Hecker D. (1999), High-technology employment: a broader view, Bureau of Labor Statistics, Monthly Labor Review June, http://www.bls.gov/mlr/1999/06/art3full.pdf. [23.11.2013]
  • Hecker D.E. (2005), High-technology employment: a NAICS-based update, Bureau of Labor Statistics, Monthly Labor Review, https://www.labor.state.ny.us/stats/cap/hightech.pdf [02.03.2014]
  • Hughes M. (2010), Realizing Product-Market Advantage in High -Technology International New Ventures: The Mediating Role of Ambidextrous Innovation, in: M. Hughes, S.L. Martin, R.E. Morgan, M.J. Robson, Journal of International Marketing 18 (4), pp. 1-21
  • Hwang C.L., Yoon K. (1981), Multiple Attribute Decision Making Methods and Applications, Springer-Verlag, Berlin
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  • Kendall M. (1955), Rank correlation methods, Hafner Publishing House, New York
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  • Massachusetts Department of Workforce Development (2007), Division of Career Services, Economic Analysis Office
  • Meldrum M.J. (1995), Marketing high-tech products: the emerging themes, in: M.J. Meldrum, European Journal of Marketing 10, pp. 45-58
  • Mohr J., Sengupta S., Slater S. (2010), Marketing of High - Technology Products and Innovations, New Jersey, USA
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  • National Science Foundation (1996), Division of Science Statistics Science and Engineering Indicators, North American Industrial Classification System (NAICS) codes, http://www.nsf.gov/statistics/seind06/c8/c8.cfm?opt=9
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171323287

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