Enhancing the Value for the Wellness Customers through Service Offering Innovations

• Autorzy: Neringa Langviniene , Jurgita Sekliuckiene

Warianty tytułu

Zwiększanie wartości dla klientów wellness poprzez innowacyjne usługi

• Języki publikacji: EN

Abstrakty

EN

This paper aims to disclose the opportunities of the offering innovations in enhancing value for wellness services customer. Research relies on the scientific literature studies in order to disclose the specifics of innovations and its aspects, in the wellness services industry in Lithuania. The qualitative content analysis of wellness services enterprises websites was carried out in order to explore the innovations used. The results of the research showed that the Lithuanian wellness services suppliers, preparing the innovative offerings for the wellness services customers, use the modern information technologies as well as technologies directly engaged in the wellness services supply, together with acknowledged wellness products, services and know-how. The innovative value for the consumers is shaped on the ground of value extension through the product, place and promotion. Findings showed the gaps in fulfilling the innovations in processes or pricing of the wellness services in the market. (original abstract)

W artykule wskazano możliwości oferowania innowacyjnych usług zwiększających wartości dla klienta wellness. Badania oparto na analizie literatury. Przedstawienia specyfikę innowacji, aspekty jej wykorzystania w usługach typu wellness na Litwie. Przeprowadzono również badania jakościowe analizując oferty zamieszczone na stronach internetowych przedsiębiorstw oferujących usługi typu wellness. Wyniki badań wykazały, że dostawcy litewskich usług wellness przygotowują innowacyjne oferty dla klientów, używając przy tym współczesnych technologii informacyjnych, jak również technologii bezpośrednio zaangażowanych w dostarczanie usług wellness wraz ze znanymi produktami, usługami a także know-how. Innowacyjna wartość dla klientów wyraża się w zwiększeniu wartości przez produkt, miejsce i promocję. Wyniki wykazały braki w realizacji innowacji w procesach lub wycenie usług wellness. (abstrakt oryginalny)

Słowa kluczowe

EN

Innovations in services; Medical services; Value to customer; Know-how; Services offer

PL

Innowacje w usługach; Usługi medyczne; Wartość dla klienta; Know-how; Oferta usługowa

• Czasopismo: Ekonomia i Zarządzanie
• Rocznik: 2014
• Numer: nr 4
• Strony: 285--309

Twórcy

autor

Neringa Langviniene

• Kaunas University of Technology, Lithuania

autor

Jurgita Sekliuckiene

• Kaunas University of Technology, Lithuania

Bibliografia

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Identyfikatory

DOI

10.12846/j.em.2014.04.22