Economic and Political Background in International Marketing on Central and Eastern European Markets

• Autorzy: Agnieszka Żbikowska
• Języki publikacji: EN

Abstrakty

EN

The widespread usage of the Central and Eastern Europe term may imply that countries that fall under this definition create a separate region, which may be treated as a single market by business entities. This, consequently, should streamline carrying out marketing activities and using standardized tools. The aim of the article is to identify the selected factors from the economic and political background of the Central and Eastern European countries and showing if this area is uniform from the marketing point of view. These issues are important due to the fact that there are more than 183 million consumers in the Central and Eastern European countries. (fragment of text)

Słowa kluczowe

EN

International marketing

PL

Marketing międzynarodowy

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2009
• Tom: International Marketing and Business in the CEE Markets
• Strony: 92--109

Twórcy

autor

Agnieszka Żbikowska

• Cracow University of Economics, Poland

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