Development of Market Orientation in the EU Structural Funds Administrative Environment for SMEs - Barriers and Incentives

• Autorzy: Justyna Anders
• Języki publikacji: EN

Abstrakty

EN

The purpose of the paper is to present barriers and potential incentives for enhancing market orientation of public and public-private organisations responsible for management of the EU support for the SMEs sector in Poland. In recent years these institutions are subjects of organisational change in the context of the Europeanisation process understood as: "[...] (a) construction (b) diffusion and (c) institutionalization of formal and informal rules, procedures, policy paradigms, styles, 'ways of doing things' and shared beliefs and norms which are first defined and consolidated in the making of EU decisions and then incorporated in the logic of domestic discourse, identities, political structures and public policies" (Radaelli, 2000-2008). In the Polish case, diffusion of these formal and informal rules takes a form of downloading - incorporating them to the national fabric (Bôrzel, 2003) since legal framework for the structural policy was absent and regulation of this policy at the European level takes a form of obligatory acts. Public administration in the EU should follow good governance principles such as openness, participation, accountability, effectiveness and cohesion (European Governance, 2001).

Słowa kluczowe

EN

Marketing orientation; Structural funds; Good governance

PL

Orientacja marketingowa; Fundusze strukturalne; Dobre rządzenie

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2009
• Tom: International Marketing and Business in the CEE Markets
• Strony: 502--527

Twórcy

autor

Justyna Anders

• University of Lodz, Poland

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