Rola ontologii w handlu elektronicznym

• Autorzy: Agnieszka Konys , Jarosław Wątróbski

Warianty tytułu

The Role of Ontology in Electronic Commerce

• Języki publikacji: PL

Abstrakty

W artykule podjęto próbę wykorzystania ontologii w obszarze handlu elektronicznego. W tym celu dokonano identyfikacji roli technik semantycznych w obszarze e-commerce oraz przeprowadzono analizę dostępnych w tym zakresie technik i standardów. Rozważania poparto studium praktycznym - autorską ontologią wspierającą standard e-commerce 3.0. Całość kończą wnioski z przeprowadzonych badań.(abstrakt autora)

EN

The paper attempts to present the application of ontology in e-commerce. For this purpose the identification of available semantic techniques in e-commerce was made. The analysis of available techniques and standards was also made. The practical example of authors' ontology supporting e-commerce standard 3.0 was proposed. The paper is finished with the conclusions from the conducted research(author's abstract)

Słowa kluczowe

PL

Handel elektroniczny; Ontologia

EN

e-commerce; Ontology

• Czasopismo: Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług
• Rocznik: 2011
• Numer: nr 74 Marketing przyszłości: trendy, strategie, instrumenty: marketing w działalności podmiotów rynkowych
• Strony: 305--317

Twórcy

autor

Agnieszka Konys

• Zachodniopomorski Uniwersytet Technologiczny w Szczecinie

autor

Jarosław Wątróbski

• Zachodniopomorski Uniwersytet Technologiczny w Szczecinie

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