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2014 | 12 | 66--72
Tytuł artykułu

Identification of Key Actors of Agricultural Community-Based Organization from Communication Perspective in Malaysia

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
This paper was part of a larger study which focuses on communication aspect of sustainable agriculture. To date, most of communication issues highlight role of extension officer rather than CBOs or the farmers meaning from top to bottom approach. It is realized that the flows of communication and the exchanges between different actors are extremely significant especially to understand the current state of agriculture and to facilitate the learning process. This underscores the need for dialogues and interactions between different actors and networks. Hence, this research will focus on CBOs because of the changing focus from extension officers to CBOs also changes the agricultural perspective. The purpose of this paper is to identify key actors that involved in an agricultural community-based organization (CBO). By identifying key actors, we can understand: 1) characteristic of a CBO; and 2) dissemination of agricultural knowledge - network. Therefore, a more sustainable agricultural practice can be embraced by many especially by conventional farmers. (original abstract)
Rocznik
Tom
12
Strony
66--72
Opis fizyczny
Twórcy
  • Academy of Contemporary Islamic Studies (ACIS), MARA University of Technology, Malaysia
autor
  • Universiti Teknologi Malaysia, Kuala Lumpur, Malaysia
autor
  • MARA University of Technology, Malaysia
Bibliografia
  • [1] C. Seek, R. Goldberg, M. Wendenbaum, The Role of Communication in Linking Sustainable Tourism Development, in: L. Grenna, R. Hilburner, E. Santi, G. Vereczi (Eds.), Communication and Sustainable Tourism, USAID, 2006.
  • [2] N. N. M. Shariff, Z. S. Hamidi, A. Muhammad, Dominant Media of a Community-Based Organization for Disseminating Sustainable Agriculture Knowledge and Information, International Journal of Agriculture and Forestry 3 (2013) 60-65.
  • [3] L. Shea, S. Montillaud-Joyel, Communicating Sustainbility: How to Produce Effective Public Campaign, United Nations Environment Programme, London, 2005.
  • [4] W. Leal, Communicating Sustainability, Communicating Sustainable Development: A Practical Guide for Communications and Media Professionals, World Business Council for Sustainable Development, Hamburg, 2007.
  • [5] F. Ahmad, Sustainable Agriculture System in Malaysia, Regional Workshop on Integrated Plant Nutrition System (IPNS), United Nations Bangkok, 2001.
  • [6] E.C. Daño, E.D. Samonte, Public Sector Intervention in the Rice Industry in Malaysia, Southeast Asia Regional Initiatives for Community Empowerment (SEARICE), Bohol, 2010.
  • [7] FAO, Malaysia: Country Profiles for Organic Agriculture, FAO, Rome, 2005.
  • [8] FAO, Awareness of organic agriculture, Malaysia: Country Profiles for Organic Agriculture, FAO, Rome, 2005.
  • [9] L. L. Tan, Global Compact Local Network - Malaysia, UN ESCAP, Kuala Lumpur, 2010.
  • [10] D. Wong, Peasants in the making: Malaysia's Green Revolution Institute of Southeast Asian Studies, Singapore, 1987.
  • [11] MDSB, Laporan 2010, MDSB, Sabak Bernam, 2010.
  • [12] MOA, Laporan Pertanian 2010, MOA, Kuala Lumpur 2010.
  • [13] N. N. M. Shariff, Z. S. Hamidi, A. Muhammad, Evidence for Generating High Margin Profit by Cost Cutting of Sustainable Agriculture Farming Input, American-Eurasian Journal Agricultural & Environmental Science 13 (2013) 158-161.
  • [14] N. N. M. Shariff, The Role of Community-Based Organizations in Communicating Sustainability through Agriculture, Science and Technology Studies, University of Malaya, Kuala Lumpur, 2013.
  • [15] J. W. Creswell, Research Design: Qualitative, Quantitative and Mixed Methods Approaches, 2nd ed., Sage Publications, 2009.
  • [16] D. McKenzie-Mohr, Fostering Sustainable Behavior: Beyond Brochures, International Journal of Sustainability Communication 3 (2008) 108-118.
  • [17] N. Williams, How to Get a 2:1 in Media, Communication + Cultural Studies, SAGE Publications Ltd, London, 2004.
  • [18] P. G. H. Engel, M. L. Salomon, Facilitating innovation for development: A RAAKS resource box Royal Tropical Institute, Nederlands, 1997.
  • [19] P. G. H. Engel, The Social Organization of Innovation: A Focus on Stakeholder Interaction, Royal Tropical Institute, Wegeningen, 1997.
  • [20] A. Assefa, A. Waters-Bayer, R. Fincham, M. Mudahara, Comparison of frameworks for studying grassroots innovation: Agricultural Innovation Systems (AIS) and Agricultural Knowledge and Innovation Systems (AKIS), CGIAR, Addis Ababa, Ethiopia, 2009.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171341653

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