Methodology Related Issues at the Stage of Preparing International Comparative Research

• Autorzy: Růžena Lukášová , Kornelia Karcz , Danuta Babińska
• Języki publikacji: EN

Abstrakty

EN

The theoretical point of view of the research project has been described in Chapter 1. This chapter presents the methodological aspects of the international research project. While carrying out any international research scientists have to solve numerous specific methodology related problems at all stages of the research procedure (compare Table 5). If the problems in question are not taken into consideration both at the stage of preparing and performing research and subsequently while processing and communicating research results, usefulness of the results may turn out to be quite limited. In extreme cases inconsistencies of the procedure may result in totally wrong interpretation of the market processes and phenomena subject to analyses. (fragment of text)

Słowa kluczowe

EN

Relationship marketing; Research methodology; Marketing research methods

PL

Marketing relacji; Metodologia badań; Metody badań marketingowych

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2009
• Tom: Relationship Marketing in Micro and Small Enterprises and Local Authorities - International Comparison
• Strony: 75--81

Twórcy

autor

Růžena Lukášová

autor

Kornelia Karcz

• University of Economics in Katowice, Poland

autor

Danuta Babińska

• University of Economics in Katowice, Poland

Bibliografia

• Malhotra NIC, Agrawal J., Peterson M.: Methodological Issues in Cross-Cultural Marketing Research. A State-of-the-Art. Review. "International Marketing Review" 1996, Vol. 13.
• Cavusgil T., Das A.: Methodology Issues in Cross-Cultural Sourcing Research - a Primer. "Marketing Intelligence and Planning" 1997, Vol. 15.
• Holzmüller H.H.: Konceptionelle und methodische Probleme in der interkulturellen Management - und Marketingforschung. Schaffer- Poeschel, Stuttgart 1995.
• Karcz K.: Międzynarodowe badania marketingowe. Uwarunkowania kulturowe. PWE, Warszawa 2004.
• Usunier J.C.: International and Cross-Cultural Management Research. Sage Publications, London 1998.