New Product Practices and Performance of German Appliances Companies

• Autorzy: Dariusz Dąbrowski
• Języki publikacji: EN

Abstrakty

EN

An efficient new product strategy for German industry of household appliances, requires being first in the market. Concept testing, concept screening, marketing plan development and market introduction are new product process activities which have a positive impact on new product performance in the industry. Also applying project matrix and outsourcing prototyping or tooling are an effective means of new product development for German producers of household appliances.(original abstract)

Słowa kluczowe

EN

Product development; Benchmarking; Product innovation; Household articles

PL

Rozwój produktu; Benchmarking; Innowacyjność produktu; Artykuły gospodarstwa domowego

• Czasopismo: Argumenta Oeconomica
• Rocznik: 2008
• Numer: nr 2 (21)
• Strony: 153--176

Twórcy

autor

Dariusz Dąbrowski

• Gdansk University of Technology, Poland

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