Grywalizacja jako przykład mody w zarządzaniu

• Autorzy: Alicja Balcerak

Warianty tytułu

Gamification as a Management Fad

• Języki publikacji: PL

Abstrakty

Grywalizacja jest stosunkowo młodą modą menedżerską. Na rynku tej mody można dostrzec działania zmierzające do jej upowszechnienia i instytucjonalizacji. Pomimo to grywalizacja może okazać się modą krótkotrwałą, przelotną. Mimo obiecujących kierunków rozwoju, praktykę może zdominować jej uproszczona wersja (grywalizacja BPL). О wpływie grywalizacji na organizacje zadecydują sposoby adaptacji tego podejścia. (abstrakt oryginalny)

EN

Gamification is a relatively young trend in management. On this fashion market it is possible to perceive actions aimed at its promotion and institutionalization. In spite of this, gamification may prove a short-lived, fleeting fad. In spite of promising directions for development, practice may be dominated by a simplified version-BPL gamification. The impact of gamification on the organization shall be determined by ways in which this approach will be adapted. (original abstract)

Słowa kluczowe

PL

Grywalizacja; Zarządzanie; Zarządzanie zasobami ludzkimi

EN

Gamification; Management; Human Resources Management (HRM)

• Czasopismo: Zarządzanie Zasobami Ludzkimi
• Rocznik: 2015
• Numer: nr 2
• Strony: 65--76

Twórcy

autor

Alicja Balcerak

• Politechnika Wrocławska

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