Różnice w pomiarze dystansu kulturowego jako determinanty wyboru formy ekspansji zagranicznej

• Autorzy: Katarzyna Dagmara Mroczek-Dąbrowska

Warianty tytułu

Differences in the Measurement of Cultural Distance as Determinants of Choice in Foreign Market Entry Modes

• Języki publikacji: PL

Abstrakty

Determinanty wyboru formy ekspansji zagranicznej są jednym z najczęściej podejmowanych tematów w zakresie biznesu międzynarodowego. Czynników wpływających na proces internacjonalizacji poszukuje się w różnych obszarach - w charakterystyce samej firmy, jej lokalizacji, a także lokalizacji rynku docelowego i ostatecznie specyfice branży, w której działa przedsiębiorstwo. Od lat 80. XX wieku entry mode research rozszerza się często o tzw. analizę dystansu kulturowego. Analiza ta ma na celu stwierdzenie, czy szeroko pojmowane różnice w sposobie prowadzenia biznesu i kulturze organizacyjnej firm w kraju macierzystym i docelowym mają wpływ na sposób wejścia przedsiębiorstwa na rynki zagraniczne. Problemem w tym zagadnieniu pozostaje kwestia pomiaru dystansu kulturowego, który może być oparty na różnorodnych miernikach. Celem niniejszego artykułu jest analiza możliwości operacjonalizacji dystansu kulturowego, porównanie wskaźników opartych na różnych miarach, a także analiza dystansu kulturowego Polski względem wybranych gospodarek.(abstrakt oryginalny)

EN

Determinants of choice regarding foreign market entry modes are one of the most commonly discussed issues within the field of international business. Factors which affect the process of internationalisation can be traced to various aspects; including the characteristics of the company itself, its location, the home and target markets and, ultimately, the specifics of the industry in which the firm operates. Since the 1980s, entry mode research has often included an analysis of the cultural distance. This analysis seeks to determine whether differences in the way of handling business and in the organizational culture of companies in the home country and in the target market have an impact on the way companies enter foreign markets. A significant problem is the issue of measuring cultural distance, which can be based on a variety of measures. The purpose of this article is to analyse the possible ways of cultural distance operationalization and to apply them to determining cultural distance between Poland and selected economies.(original abstract)

Słowa kluczowe

PL

Kultura; Internacjonalizacja; Gospodarka

EN

Culture; Internationalization; Economy

• Czasopismo: Studia Oeconomica Posnaniensia
• Rocznik: 2015
• Tom: 3
• Numer: nr 2
• Strony: 129--143

Twórcy

autor

Katarzyna Dagmara Mroczek-Dąbrowska

• Uniwersytet Ekonomiczny w Poznaniu

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