Corporate Foundation's Relationship with the Founding Company and its Role in Image Building and Corporate Community Involvement Programmes

• Autorzy: Monika Kwiecińska
• Języki publikacji: EN

Abstrakty

EN

The research presented in this article analyses the mutual relations between corporate foundations and their founding companies, as well as the roles foundations play in building the company's image and CCI programmes. In order to achieve this goal, the author presents selected theoretical approaches and own research results that were part of a project entitled Corporate foundation as a tool for realizing the company's social goals, financed by the National Science Centre in Krakow.(original abstract)

Słowa kluczowe

EN

Public relations; Company image; Corporate community involvement

PL

Public relations; Wizerunek przedsiębiorstwa; Społeczne zaangażowanie przedsiębiorstw

• Czasopismo: Argumenta Oeconomica
• Rocznik: 2015
• Numer: nr 2 (35)
• Strony: 169--184

Twórcy

autor

Monika Kwiecińska

• Department of Business Economics and Organization, Wrocław University of Economics

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Identyfikatory

DOI

10.15611/aoe.2015.2.09