Warianty tytułu
Języki publikacji
Abstrakty
The article deals with the problems of the modelling approach towards the dependence of the growth of the company's market value on maximisation of its volume of sales. The company's production should be intensified under the condition that the company's profit remains at least at the minimum level. The optimisation calculations carried out with the use of complex mathematical tools lead to the creation of the model of sales maximisation. Solving this model is equivalent to defining the volume of production that enables to create the company's value as a strategic aim. (original abstract)
Twórcy
autor
- Lodx University of Technology
autor
- The Jan Kochanowski University in Kielce - Branch in Piotrków Trybunalski
Bibliografia
- Borowiecki R.,(and others); Metody i procedury wyceny przedsiębiorstw i ich majątku (Valuation methods and procedures of the company and its assets), Wydawnictwo Profesjonalnej Szkoły Biznesu, Kraków, 1998.
- Chiang A.C., Podstawy ekonomii matematycznej (Basics of mathematical economy), PWE Warszawa 1994.
- Kisperska-Moroń D., Krzyżaniak S., (editors), Logistyka ( Logistics), Wyd. Instytut Logistyki i Magazynowania, Poznań 2009.
- Mynarski S., Badania rynkowe w warunkach konkurencji (Market research under conditions of market competition), Oficyna Wydawnicza "Fogra", Kraków 1995.
- Zangwill W.I., Programowanie nieliniowe (Non-linear programming), WMT, Warszawa 1974.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171406587