Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
Języki publikacji
Abstrakty
Today, capital markets are unstable; people lose their confidence in financial investments. Investing in art represents an alternative to the recovery of financial funds and brings also other benefits (e.g. aesthetic experience, the pleasure of art). In recent years, investment in art has become a worldwide trend and also in Slovakia more and more people begin to perceive art as an investment. But it also has specific features, particularly in the sphere of marketing mix. From the whole range of arts, we focused on investments in the visual arts; we have identified the level of investment in this commodity, factors determining this area, and specifics of marketing concerning the art trade. (original abstract)
Czasopismo
Rocznik
Tom
Strony
5--17
Opis fizyczny
Twórcy
autor
- Matej Bel University in Banská Bystrica, Slovakia
autor
- Matej Bel University in Banská Bystrica, Slovakia
Bibliografia
- 1. Ábelovský, J. (2008), O iracionalite trhu s umením, available at: http://www.soga.sk/aukcie-obrazy-diela-umenie-starozitnosti/jan-abelovsky/o-iracionalite-trhu-s-umenim (accessed 8 January 2014).
- 2. Chovancová, B. et al. (2002), Finančný trh - nástroje, transakcie, inštitúcie. Eurounion, Bratislava.
- 3. Chovancová, B., et al. (2012), Komoditné trhy a reálne investície. Iura Edition, Bratislava.
- 4. Chovancová, B., Vovková, K. (2011), Je investovanie do umenia dobrou investíciou?, Odborný bankový časopis - Biatec, Vol. 19, No. 6., Bratislava.
- 5. Gero, Š. (2012), Komunikácia, umenie, marketing. Univerzita Konštantína Filozofa, Nitra.
- 6. Kotler, P., Levy, S.J. (1969), Broadening the concept of marketing. Journal of Marketing, Vol. 33, No. 1.
- 7. Kotler, P., Scheff, J. (1997), Standing room only: strategies for marketing the performing arts. Harvard Business School Press, Boston.
- 8. Podstupka, P. (2012), Umenie ponúka prekvapujúco vysoké výnos, available at: http://hn.hnonline.sk/ekonomika-a-firmy-117/umenie-ponuka-prekvapujuco-vysoke-vynosy-381807 (accessed 15 January 2014).
- 9. Sharpe, W.F. et al. (1999), Investments, 6th edition, Prentice Hall, London.
- 10. Skřivánek, J. (2010), Trh s uměním. In Studie o sociálně ekonomickém potenciálu kulturních a kreativních průmyslů v České republice, Praha.
- 11. Šulek, J. (2012), Umenie ako investícia, available at: http://www.jarosulek.com/?page_id=856 (accessed 8 January 2014).
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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