Oryginalność w granicach budżetu: paradoksy zarządzania projektami kreatywnymi

Czasopismo

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• Autorzy: Alina Kozarkiewicz

Warianty tytułu

Originality within Budget: Paradoxes in The Management of Creative Projects

• Języki publikacji: PL

Abstrakty

Paradoksy od lat stanowią interesujący temat rozważań w naukach o zarządzaniu. Tematyka artykułu zawęża ten obszar do sfery zarządzania projektami kreatywnymi. Celem pracy jest poszukiwanie odpowiedzi na pytania badawcze związane z identyfikacją paradoksów w zarządzaniu takimi projektami. W tekście, w oparciu o literaturę dotyczącą dwóch kluczowych obszarów: projektów i kreatywności, zidentyfikowano najważniejsze paradoksy zarządzania projektami kreatywnymi. Zaprezentowano również wyniki badań własnych. Na podstawie badań zidentyfikowano specyficzną grupę paradoksów zarządzania projektami kreatywnymi związanych z postawami i rolami klientów(abstrakt oryginalny)

EN

Since many years paradoxes have been regarded as an interesting subject of management research. The topic of this paper limits the discussion to the area of creative projects. The aim is to answer research questions concerning the identification of paradoxes in managing such projects. The paper consists of two parts. The first one is based on literature review and its main aim is to identify the major paradoxes in creative project management through the analysis of two key areas: projects and creativity. In the next part the results of empirical research are presented. On the basis of research the specific paradoxes of creative projects are distinguished, and they are connected with demands and expectations of customers(original abstract)

Słowa kluczowe

PL

Paradoks; Kreatywność; Zarządzanie projektem; Klient

EN

Paradox; Creativity; Project management; Customer

• Czasopismo: ---
• Strony: 280--288

Twórcy

autor

Alina Kozarkiewicz

• AGH Akademia Górniczo-Hutnicza im. Stanisława Staszica w Krakowie

Bibliografia

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Identyfikatory

DOI

10.15611/pn.2016.421.24