Wpływ informacji o lokalnych i krajowych normach społecznych na wybory konsumentów dotyczące samodzielnego sortowania odpadów

• Autorzy: Katarzyna Zagórska

Warianty tytułu

Impact of Local and National Social Norm Information on Respondents' Choices Regarding Waste Sorting at Household Level

• Języki publikacji: PL

Abstrakty

Artykuł podejmuje problematykę wpływu norm społecznych na deklarowane preferencje dotyczące selektywnej zbiórki w gospodarstwach domowych. Przeprowadzony eksperyment bada oddziaływanie informacji o odsetku mieszkańców segregujących odpady (reprezentujących lokalne i krajowe normy społeczne) na deklarowane wybory respondentów odnośnie do własnego sortowania. Badanie przeprowadzono w trzech polskich miastach: Warszawie, Krakowie i Białymstoku, wykorzystując warunki eksperymentalne różnicujące lokalne i narodowe normy społeczne. Działanie informacji zostało zbadane za pomocą analizy wyborów dyskretnych. Wyniki pracy mogą zostać wykorzystane w polityce opartej na behawioralnym schemacie "zielonych impulsów". Dostarczają także cennego wkładu w poznanie znaczenia norm społecznych odnoszących się do różnych poziomów odniesienia - lokalnych i krajowych. (abstrakt oryginalny)

EN

The aim of this paper is to analyze the impact of information on social norms on Poles' declared preferences regarding sorting waste. The conducted experiment examines effects of information on local and national social norms, represented by the proportion of residents sorting waste at households, on respondents' declared choices on sorting at household level. The experiment was conducted in three Polish cities: Cracow, Warsaw and Bialystok; experimental conditions were created by presenting differing local and national social norms. To answer research questions, a discrete choice experiment (DCE) was employed. The results may be applied to create policy based on behavioral scheme called green nudges. They also contribute considerably to understanding of the role of social norms while referring to different - geographically closer (city level) and further (national) - groups. (original abstract)

Słowa kluczowe

PL

Odpady komunalne; Normy społeczne; Badania ankietowe; Metody ekonometryczne

EN

Commercial wastes; Social norms; Questionnaire survey; Econometric methodology

• Czasopismo: Ekonomia / Uniwersytet Warszawski
• Rocznik: 2016
• Numer: nr 44
• Strony: 121--151

Twórcy

autor

Katarzyna Zagórska

• Uniwersytet Warszawski

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Identyfikatory

DOI

10.17451/eko/44/2016/139