Credibility and Trust, the Needed Tools for Enterprise Management in the 21st Century

• Autorzy: M. Isabel Sánchez Hernández , María del Mar Miralles-Quirós

Warianty tytułu

Wiarygodność i zaufanie, narzędzia potrzebne do zarządzania przedsiębiorstwem w XXI wieku

• Języki publikacji: EN

Abstrakty

EN

Nowadays competence and trustworthiness are determining management's credibility and seriously affecting competitiveness in the 21th century. The global crisis arisen after the broke of the speculative bubble and the break with the past economic cycle has been sustained in a series of bad business practices. Consequently, more than never, business stakeholders are demanding credibility and trust from companies. This paper synthesizes the new trends for enterprise management in three related axes. Corporate social responsibility, disclosure and reputation are the three main topics analyzed and exemplified with data from the Spanish market to build the big picture of credibility and trust. (original abstract)

Obecnie kompetencje i rzetelność determinują wiarygodność zarządzania przedsiębiorstwem i poważnie oddziaływają na konkurencyjność w dwudziestym pierwszym wieku. Światowy kryzys powstały po pęknięciu bańki spekulacyjnej i odejściu od cykli ekonomicznych, został utrwalony poprzez serię niewłaściwych praktyk biznesowych. W konsekwencji interesariusze wymagają dzisiaj od przedsiębiorstw wiarygodności i zaufania. Artykuł wskazuje nowe trendy w zarządzaniu przedsiębiorstwem w oparciu o trzy płaszczyzny tj. społecznej odpowiedzialności biznesu, jawności i reputacji. Są to główne zagadnienia podjęte w pracy, przedstawione w oparciu o dane pochodzące z rynku hiszpańskiego. (abstrakt oryginalny)

Słowa kluczowe

EN

Corporate Social Responsibility (CSR); Company credibility; Trust; Enterprise management

PL

Społeczna odpowiedzialność biznesu; Wiarygodność przedsiębiorstwa; Zaufanie; Zarządzanie przedsiębiorstwem

• Czasopismo: Marketing i Rynek
• Rocznik: 2016
• Numer: nr 7 (CD)
• Strony: 780--793

Twórcy

autor

M. Isabel Sánchez Hernández

• University of Extremadura, Spain

autor

María del Mar Miralles-Quirós

• University of Extremadura, Spain

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