Strategic Approach to Tourism Destination Management

• Autorzy: Lehorka Halmi , Kornelija Severović

Warianty tytułu

Podejście strategiczne do zarządzania destynacjami turystycznymi

• Języki publikacji: EN

Abstrakty

EN

Managing tourism in a sustainable manner requires a strategic approach and frame thinking, being particularly emphasized at a tourism destination level alluding to collaboration of many and various stakeholders, thus trying to establish and retain a competitive egde. In order to achieve this, tourism destinations have a need for a destination management that is to manage organizations and stakeholders' interests through strategic and operational approach. The aim of this paper is to provide theoretical understanding of strategic tourism destination management and of the Balanced Scorecard, based on the preliminary research of towns and municipalities within the administrative borders of the Karlovac County. (original abstract)

Zarządzanie turystyką w sposób zrównoważony wymaga podejścia strategicznego oraz myślenia ramowego, szczególnie podkreślanych na poziomie destynacji turystycznych, który nawiązuje do współpracy wielu różnych interesariuszy, próbujących w ten sposób stworzyć i utrzymać przewagę konkurencyjną. Aby to osiągnąć, destynacje turystyczne wymagają zarządzania destynacjami, czyli zarządzania interesami organizacji i interesariuszy poprzez podejście strategiczne i operacyjne. Celem niniejszej pracy jest zapewnienie teoretycznego rozumienia strategicznego zarządzania destynacjami turystycznymi oraz umożliwienie wprowadzenia Zrównoważonej Karty Wyników na podstawie wstępnego badania miast i gmin w obrębie granic administracyjnych gminy Karlovac. (abstrakt oryginalny)

Słowa kluczowe

EN

Tourism management; Management strategy; Sustainable development

PL

Zarządzanie turystyką; Strategia zarządzania; Rozwój zrównoważony

• Czasopismo: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie
• Rocznik: 2016
• Tom: 32
• Numer: nr 4
• Strony: 77--86

Twórcy

autor

Lehorka Halmi

• Karlovac University of Applied Sciences, Croatia

autor

Kornelija Severović

• Karlovac University of Applied Sciences, Croatia

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