Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
Języki publikacji
Abstrakty
The purpose of this article is to examine the developments in digital marketing in the US, Russia and France, A brief overview of digital marketing is presented. The evolution and current state of e-marketing in the three markets mentioned above is investigated. The opportunities, challenges and potential for digital marketing are evaluated. (original abstract)
Rocznik
Strony
118--140
Opis fizyczny
Twórcy
autor
- Saint Petersburg State University of Economics, Saint Petersburg, Russia
Bibliografia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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