Behavioural Economics or Behavioural Strategies : What Came First? In Search of Behavioural Strategies Background

• Autorzy: Katarzyna Piórkowska

Warianty tytułu

Ekonomia behawioralna i strategie behawioralne : w poszukiwaniu genezy koncepcji strategii behawioralnych

• Języki publikacji: EN

Abstrakty

EN

Background. The paper content concerns the impact of behavioural economics' phenomena on the 'behavioural strategies' construct. The intention of the behavioural strategy concept is to explain how particular managerial behaviour arises in organisations as well as how and through which mechanisms it affects organizational strategies. In turn, behavioural economics (new and old) has been presented as the amalgamation of economics and psychology (cognitive, social, and economic) as well as from the perspective of bounded rationality.
Research aims. The aim of the paper is to reconcile behavioural economics issues and a behavioural strategy concept, especially under environmental uncertainty. It has been realised answering three research questions: (1) What are the commonalities between the behavioural strategy concept and behavioural economics?, (2) What is the behavioural economics influence on the behavioural strategy concept?, and (3) What are the potential linkages between particular behavioural economics phenomena and managerial behaviour under uncertainty?
Methodology. Extensive literature and research studies review.
Key findings. The most general key finding of the theoretical framework assuming to reconcile behavioural economics issues and a behavioural strategy concept, especially under environmental uncertainty, is that the behavioural economics phenomena constitute the antecedents of behavioural strategies that influence managerial decisions under uncertain conditions - particular implications and propositions have been revealed. Moreover, it has been concluded that it is worth incorporating those antecedents in behavioural strategies research to help develop that emerging field. (original abstract)

Tło badań. Rozważania zawarte w artykule dotyczą wpływu ekonomii behawioralnej na konstrukt "strategie behawioralne". Główną intencją koncepcji strategii behawioralnych jest wyjaśnianie, w jaki sposób (poprzez jakie mechanizmy) zachowania menedżerów konstytuują zjawiska na poziomie organizacyjnym - zwłaszcza w odniesieniu do strategii organizacji. Z kolei ekonomia behawioralna (nowa i stara) zakorzeniona jest w osiągnięciach badawczych zarówno ekonomii, jak i psychologii (kognitywnej, społecznej i ekonomicznej).
Cel badań. Celem artykułu jest próba uspójnienia kategorii będących przedmiotem rozważań ekonomii behawioralnej i koncepcji "strategie behawioralne" w warunkach niepewności kontekstu (otoczenia). Cel został zrealizowany poprzez odpowiedź na następujące pytania badawcze: (1) Jakie są cechy wspólne ekonomii behawioralnej i strategii behawioralnych? (2) Jaki jest wpływ ekonomii behawioralnej na koncepcję strategii behawioralnych? (3) Jakie są potencjalne powiązania pomiędzy konkretnymi zjawiskami ekonomii behawioralnej i zachowaniami menedżerskimi w warunkach niepewności?
Metodologia. Ekstensywny przegląd literatury.
Kluczowe wnioski. Kluczowym wnioskiem wynikającym z podjętych rozważań nad ekonomią behawioralną i koncepcją strategii behawioralnych jest konstatacja, iż zjawiska będące domeną ekonomii behawioralnej konstytuują menedżerskie decyzje w warunkach niepewności - sformułowano konkretne implikacje i propozycje badawcze w tym obszarze. (abstrakt oryginalny)

Słowa kluczowe

EN

Behavioral economics; Behaviourism; Literature review; Bounded rationality

PL

Ekonomia behawioralna; Behawioryzm; Przegląd literatury; Ograniczona racjonalność

• Czasopismo: International Journal of Contemporary Management
• Rocznik: 2017
• Tom: 16
• Numer: nr 2
• Strony: 201--233

Twórcy

autor

Katarzyna Piórkowska

• Wroclaw University of Economics

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Identyfikatory

DOI

10.4467/24498939IJCM.17.016.7529