Warianty tytułu
Języki publikacji
Abstrakty
The article presents the role and importance of sharing information about new product implementation by sales, marketing and R&D departments with supply chain part of the organization. In the introduction has been showed conventional attitude to the new product development phase. Then has been presented modern collaborative approach which allows to include new products in short-term and long-term plans of the company. Next, a detailed, theoretical and practical characterization of planning processes has been made with products being taken into account which become the part of a finished goods portfolio. Then, basing on examples taken from FMCG company the long term results of not including new products in plans on time have been shown. To conclude, a short summary has been made. (original abstract)
Rocznik
Strony
155--162
Opis fizyczny
Twórcy
autor
- Poznań University of Economics, Poland
Bibliografia
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- Materials and reports of FMCG Company (2016).
- Ross, D. (2004), Distribution. Planning and Control, Kluwer, Massachusetts.
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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