Warianty tytułu
New Trends in Marketing of educational institutions
Języki publikacji
Abstrakty
These turbulent times require more demanding level of knowledge, which is reflected in the expected requirements for educational institutions. It is thus obvious that the decision on the choice of educational institution, field of study or programme is not a simple thing. These decisions should be viewed in the wider context of responding to the expectations of potential customers and the rapid progress in technology. Current and potential clients of educational institutions are technologically more advanced, they manage communication in cyberspace. Therefore the marketing activities have to move more rapidly into this space(original abstract)
Twórcy
autor
- VŠ medzinárodného podnikania ISM Slovakia v Prešove
autor
- VŠ medzinárodného podnikania ISM Slovakia v Prešove
Bibliografia
- Duke, M. L., a T., Tucker, 2007. How to Develop a Marketing Plan for an Academic Library. Technical Services Quarterly, Volume 25, Issue 1, pp. 51 - 68. ISSN 1555-3337.
- Hvizdová, E., Mokrišová, V., Radvanská, K. 2014. Comparative analysis of ethics in marketing communication of higher education institutions. 1. vyd. Mainz : Logophon Verlag GmbH, 2014. 84 s. ISBN 978-3-936172-31-7.
- Kotler, P. 2006. Marketing podle Kotlera: Jak vytvářet a ovládnout nové trhy. Praha: Management Press, 2006. 256 s. ISBN 807261-010-4.
- Vaštíkova, M. 2008. Marketing služeb efektívne a moderne. Praha: Grada Pubpishing,2008. 232 s. ISBN 978-80- 247-2721-9.
- Vysekalová, J. a J. Mikeš. 2007. Reklama. Praha: Grada Publishing 2007. 184 s. ISBN 802-472-0019.
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
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