Tools to Create Appropriate Perception of CSR and PR Practitioners Support

• Autorzy: Oleh Hlushko
• Języki publikacji: EN

Abstrakty

EN

The article aggregates a variety of tools aimed to boost awareness and understanding of social responsibility among different groups of shareholders. At the same time the research shows a list of tools applicable for public relations (PR) practitioners (not only) to disseminate and promote corporate social responsibility (CSR). This paper emphasizes two groups of tools as qualitative and quantitative. All the tools were analyzed according to the scope of needed activities and interpreted in terms of applicability to the CSR goals.(original abstract)

W artykule zostały omówione różnorodne metody mające na celu zwiększenie świadomości i zrozumienia społecznej odpowiedzialności biznesu wśród różnych grup akcjonariuszy. Celem badania jest wyodrębnienie narzędzi, które praktycy public relations (PR) powinni stosować w celu rozpowszechniania i promowania społecznej odpowiedzialności biznesu (CSR). Autor analizuje przydatność dwóch grup narzędzi: jakościowych oraz ilościowych. Wszystkie narzędzia zostały przeanalizowane pod kątem zakresu potrzebnych działań i zinterpretowane pod kątem przydatności do celów CSR.(abstrakt oryginalny)

Słowa kluczowe

EN

Corporate Social Responsibility (CSR); Public relations; Analytical tools

PL

Społeczna odpowiedzialność biznesu; Public relations; Narzędzia analityczne

• Czasopismo: Kwartalnik Nauk o Przedsiębiorstwie
• Rocznik: 2018
• Numer: nr 3
• Strony: 69--75

Twórcy

autor

Oleh Hlushko

• Lviv Polytechnic National University

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Identyfikatory

DOI

https://doi.org/10.5604/01.3001.0012.7780