New Product Development in High-tech Startups - a Conceptual Framework

• Autorzy: Ewa Sońta-Drączkowska

Warianty tytułu

Rozwój nowych produktów w startupach technologicznych - przegląd koncepcji

• Języki publikacji: EN

Abstrakty

EN

New product development (NPD) is a key value creating process in a high-tech startup. This article discusses the relevance of the traditional approaches to NPD and assesses their applicability to a newly founded high-tech-venture. Further, recent concepts to innovative venture creation were reviewed: design thinking, lean startup and agile project management. Based on the analysis an integrated framework for high-tech startup NPD has been proposed. This study is based on an extensive literature review and systematic comparison of the concepts discussed in the current entrepreneurship, new product development and project management literature. (original abstract)

Rozwój nowych produktów (NPD) to kluczowy proces tworzenia wartości w startupach technologicznych. W artykule omówiono znaczenie tradycyjnych podejść do rozwoju nowych produktów i oceniono je pod kątem przydatności dla nowo utworzonych startupów technologicznych. Ponadto dokonano przeglądu innych koncepcji innowacji i tworzenia nowych przedsięwzięć: podejścia projektowego, lean startupu oraz zwinnego zarządzania projektami. Na podstawie analizy zaproponowano zintegrowane podejście do rozwoju nowych produktów, które może mieć zastosowanie w kontekście startupów technologicznych. Artykuł ma charakter przeglądowy i powstał na podstawie analizy oraz systematycznego porównania najnowszych koncepcji dyskutowanych w literaturze przedmiotu. Opracowanie integruje wątki dyskusji z dziedziny przedsiębiorczości, rozwoju nowych produktów i zarządzania projektami. (abstrakt oryginalny)

Słowa kluczowe

EN

Development; New products; Agile management; Project management; High-tech; Startup

PL

Rozwój; Nowe produkty; Zwinne zarządzanie; Zarządzanie projektem; Nowe technologie; Przedsiębiorstwo typu start-up

• Czasopismo: Marketing i Rynek
• Rocznik: 2019
• Numer: nr 1
• Strony: 30--37

Twórcy

autor

Ewa Sońta-Drączkowska

• Szkoła Główna Handlowa w Warszawie

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Identyfikatory

DOI

10.33226/1231-7853.2019.1.3