Czasopismo
Tytuł artykułu
Autorzy
Warianty tytułu
Języki publikacji
Abstrakty
Self-service as an innovative service attracts many opinions on the needs, use, comfort and opportunities of the future. Scientists recognise the advantages of self-service over traditional service and are carrying out research on how to motivate consumers to switch to self-service. This paper analyses the application of motivation for the consumer self-service option. The objective is, based on a theoretical concept of self-service as an innovative service, to identify the reasons for the choice of self-service. The theoretical part of the paper provides an analysis of the essence of self-service as an innovative service. The analysis is based upon the results of empirical research in March 2012 in Lithuania (N=112). The paper identifies the factors that influence consumer motivation for the choice of self-service according to an online survey. It turned out that companies which offer self-service as an innovative service are modifying consumer behaviour by liberating consumers and motivating them to act. (original abstract)
Czasopismo
Rocznik
Tom
Strony
33--45
Opis fizyczny
Twórcy
autor
- University of Siauliai, Lithuania
autor
- University of Siauliai, Lithuania
Bibliografia
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Typ dokumentu
Bibliografia
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Identyfikator YADDA
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