Internacjonalizacja wewnętrzna i zewnętrzna w rozwoju wiedzy doświadczalnej firm e-commerce

• Autorzy: Magdalena Grochal-Brejdak

Warianty tytułu

The Inward and Outward Internationalization in Development of Experiential Knowledge of an E-Commerce Firm

• Języki publikacji: PL

Abstrakty

Celem artykułu jest przedstawienie procesu umiędzynarodowienia firmy e-commerce wraz z mechanizmem tego procesu, opartym na rozwoju doświadczalnej wiedzy firmy. Zgromadzone w wywiadach pogłębionych dane jakościowe zaprezentowano w formie studium przypadku, opisującym przebieg procesu internacjonalizacji młodego mikroprzedsiębiorstwa e-commerce zajmującego się handlem produktów materialnych. Na podstawie opisu procesu umiędzynarodowienia przedstawiono mechanizm tego procesu oparty na rozwoju wiedzy internacjonalizacyjnej, której źródłem jest internacjonalizacja wewnętrzna, zewnętrzna i łączona, a także wiedza o rynkach zagranicznych pozyskiwana od partnerów z sieci biznesowej firmy. Opisany proces umiędzynarodowienia może służyć jako podstawa do dalszego teoretyzowania procesu internacjonalizacji firm e-commerce.(abstrakt oryginalny)

EN

Paper aims at presentation of internationalization process of e-commerce firm, including its mechanism basing on development of the firm's experiential knowledge. Qualitative data collected in the in-depth interview are presented as a single case study describing the progress of the internationalization of a young e-commerce micro-enterprise, engaged in trade of tangible goods. On the basis of this description, a mechanism of the internationalization has been depicted. It shows the development of experiential knowledge from the interplay between the inward and outward internationalization, as well as from knowledge acquired from the relation network. The described process of internationalization may serve as a background for further theorization of a process of internationalization of e-commerce firms.(original abstract)

Słowa kluczowe

PL

Internacjonalizacja przedsiębiorstw; Handel elektroniczny; Mikroprzedsiębiorstwo; Studium przypadku

EN

Enterprise internationalization; e-commerce; Micro-enterprise; Case study

• Czasopismo: Studia Ekonomiczne / Uniwersytet Ekonomiczny w Katowicach
• Rocznik: 2018
• Numer: nr 372
• Strony: 235--246

Twórcy

autor

Magdalena Grochal-Brejdak

• Uniwersytet Ekonomiczny w Katowicach

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