Case Study on Marketing of a Local Firm a Network Approach

• Autorzy: György Jona , Levente Varga
• Języki publikacji: EN

Abstrakty

EN

Nowadays, the most relevant driving force of the Hungarian regional economic growth and development occurs the competitors' collaboration. The rivals' cooperation has appeared as a new interregional economic phenomenon that is regarded as coopetition. It implies a special and dynamic interplay among rivals in which competitors collaborate and compete with each other simultaneously within a framework of horizontal or vertical inter-firm relationship at same geographical unit so as to maximize their profit rates [Bradenburger, Nalebuff, 1996; Bengtsson, Kock, 1999; Mariani, 2007; Bengtsson, Kock, 2014; Czernek, Czakon, 2016; Gnyawali et al., 2016]. In general, by eliminating cost of transportation, higher profit could be realized year by year.(fragment of text)

Obecnie najistotniejszą siłą napędową węgierskiego regionalnego wzrostu i rozwoju gospodarczego jest współpraca konkurentów. Współpraca rywali pojawiła się jako nowe międzyregionalne zjawisko gospodarcze, które jest uważane za koopetycję.

Słowa kluczowe

EN

Economic growth; Regional development; Economic cooperation

PL

Wzrost gospodarczy; Rozwój regionalny; Współpraca gospodarcza

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2018
• Tom: Challenges for Companies and Consumers on International Market
• Strony: 87--98

Twórcy

autor

György Jona

• University of Debrecen, Hungary

autor

Levente Varga

• University of Debrecen, Hungary

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