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2019 | 12 | nr 3 | 222--231
Tytuł artykułu

Creative Innovation of Startup Businesses in Thailand 4.0 Era

Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The objective of this research is to study the effects of creative innovation that influence the operations of startup businesses in Thailand 4.0 era. This research adopted mixed - methods approach, which includes qualitative research through in-depth interviews and quantitative research through data collection using questionnaire. The sample group set by the researcher are 404 entrepreneurs and managers who play an important role in the development of innovation and technology of startup business in Thailand 4.0 era. The data are analysed through Structural Equation Modeling (SEM) to confirm that information technology and Thailand 4.0 policy variables have direct positive effects towards creative innovation of startup business and creative innovation have direct positive effects on the performance of startup business. Besides, it was also found that information technology and Thailand 4.0 policy have indirect positive effects on the performance of emerging businesses through creative innovation where all the influential variables have statistical significance. (original abstract)
Rocznik
Tom
12
Numer
Strony
222--231
Opis fizyczny
Twórcy
  • Suan Sunandha Rajabhat University, Thailand
  • Suan Sunandha Rajabhat University, Thailand
Bibliografia
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  • Fabrício Jr, R. D. S., da Silva, F. R., Simões, E., Galegale, N. V., & Akabane, G. K. (2015). Strengthening of Open Innovation Model: using startups and technology parks. IFAC-PapersOnLine, 48(3), 14-20.
  • Gehrich, A. P., Hill, M. J., McWilliams, G. D., Larsen, W., & McCartin, T. (2012). Comparison of urodynamic volume measurements using room and body temperature saline: a double-blinded randomized crossover study design. Female pelvic medicine & reconstructive surgery, 18(3), 170-174.
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  • Huang, W. P., Yuan, Q., Tan, Y. L., Wang, J., Liu, G. L., Qu, G. L., & Li, C. (2018). An innovative support technology employing a concrete-filled steel tubular structure for a 1000-m-deep roadway in a high in situ stress field. Tunnelling and Underground Space Technology, 73, 26-36.
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171568035

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