User Experience Research and Creating Value for the Customer

• Autorzy: Tomasz Niedziółka

Warianty tytułu

Badania User Experience a tworzenie wartości dla klienta

• Języki publikacji: EN

Abstrakty

EN

The article was made to systematize knowledge about creating value for the customer through User Experience Research. It analyzes literature, scientific articles and results of existing research on the subject matter. The article uses the Narrative Literature Review Method. The results of the analysis show that User Experience Research contributes to creating value for the customers in two ways. Firstly, it reduces the non-fmancial costs of access to the tested products. Secondly, it increases the value for the customer because its results allow for the creation of more useful, functional, intuitive and pleasant products. (original abstract)

Celem artykułu jest systematyzacja wiedzy w obszarze tworzenia wartości dla klienta za pomocą badań User Experience. W artykule wykorzystano literaturę, artykuły naukowe oraz wyniki istniejących badań dotyczących tytułowych zagadnień. Posłużono się metodą narracyjnego przeglądu literatury. W wyniku analizy wykazano, iż badania User Experience wpływają na tworzenie wartości dla klienta na dwa sposoby. Po pierwsze, zmniejszają one niefinansowe koszty dostępu do produktów i usług. Po drugie, zwiększają one wartość dla klienta, ponieważ ich wyniki pozwalają na tworzenie bardziej użytecznych, funkcjonalnych, intuicyjnych oraz przyjemnych w użyciu produktów i usług. (abstrakt oryginalny)

Słowa kluczowe

EN

User experience testing (UX); Value to customer; Marketing research

PL

Badania user experience; Wartość dla klienta; Badania marketingowe

• Czasopismo: Handel Wewnętrzny
• Rocznik: 2018
• Numer: nr 6 tom 1
• Strony: 426--434

Twórcy

autor

Tomasz Niedziółka

• Szkoła Główna Handlowa w Warszawie

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