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2020 | z. 144 | 537--546
Tytuł artykułu

E-commerce and GDPR Challenges for Today's Entrepreneur

Autorzy
Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
Purpose: On 25.05.2018, Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (GDPR) entered into force. This act established new obligations for controllers and other data processors, and their proper implementation can often be a challenge, especially in light of the system of criminal sanctions in cases of non-compliance. The goal of this article is to discuss challenges and consequences in the e-commerce sector related to the changes in personal data protection laws in the industry. Design/methodology/approach: The deliberations are based on the related subject literature and an analysis of the legal provisions applicable in the area under discussion. Findings: The main challenge faced by entrepreneurs is ensuring the safety of personal data at an appropriate level in relation to their potential breaches. This approach is based on technological neutrality and risk, and it results in the requirements to be met by entrepreneurs to become more flexible, and for the implemented protection measures to be relativized. Practical implications: The simplifications introduced by the GDPR are beneficial for small- and medium-sized entrepreneurs for whom data processing is their main activity. It is not required in small organizations, which generate lower costs. Originality/value: The publication discusses the issue from the perspective of the e-commerce industry, explaining in particular the new obligations of controllers, the principles of data processing, and the exercising of data subjects' rights. (original abstract)
Rocznik
Numer
Strony
537--546
Opis fizyczny
Twórcy
  • Opole University of Technology, Poland
Bibliografia
  • 1. Yevtushenko, A. (2017). E-commerce jako innowacyjna forma przedsiębiorczości. In: J. Górski (ed.), Teraz Polska Promocja i Rozwój - tom 9, e-book. Warszawa: Fundacja Polskiego Godła Promocyjnego, https://terazpolska.pl/upload/File/Teraz_Polska_ Promocja_i_Rozw%C3%B3j_2017_ebook_tom_IX.pdf
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171596905

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