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2020 | 13 | nr 3 | 97--112
Tytuł artykułu

Positive Psychological Capital, Market Orientation, and Business Performance of Family Business in the Culinary Sector: a Research Study

Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
This study aims to determine the effect of positive psychological capital and market orientation on the performance of the culinary sector family business. The unit of analysis in this study was 121 culinary sector family businesses in Makassar, South Sulawesi Province, Indonesia, which were determined by purposive proportional random sampling. The statistical testing method was used to analyze the various problems associated with the hypothesis. This is to enable further generalization using the partial least square (PLS) analysis which includes designing structural (inner model) and measurement models (outer model), constructing diagram path, and making conversion path diagram to the system of equations, as well as the estimation, evaluation of the goodness of fit, and hypothesis testing. The result showed that positive psychological capital and market orientation have a significant influence on the performance of the culinary sector family business. (original abstract)
Rocznik
Tom
13
Numer
Strony
97--112
Opis fizyczny
Twórcy
  • Universitas Negeri Makassar, Makassar, Indonesia
  • Universitas Negeri Makassar, Makassar, Indonesia
autor
  • Universitas Negeri Makassar, Makassar, Indonesia
  • Universitas Negeri Makassar, Makassar, Indonesia
  • Universitas Negeri Makassar, Makassar, Indonesia
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171601621

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