PL EN


Preferencje help
Widoczny [Schowaj] Abstrakt
Liczba wyników
2020 | 30 | nr 2 | 59--76
Tytuł artykułu

Information Gap in Value Propositions of Business Models of Language Schools

Treść / Zawartość
Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The paper presents the results of the second stage of research on business models of language schools. It was assumed that there is a significant difference in the value propositions of schools and the expectations of their clients. An examination procedure was planned with the use of a questionnaire and statistical analysis such as factor analysis, on its basis. Respondents consisted of a group of school managers (representing the majority of enterprises in Lower Silesia) on the one hand and, on the other hand, a large group of former and current clients. The results of the research confirm the existence of a gap in the perception of the values of both groups. The analysis has been conducted in the convention of the business model canvas template. The distinctness of the offer's perception is presented in the form of activity packages, responsible for creating value for the clients (the right side of the model canvas). The structure of the packages, as a picture of the gap, is discussed. The results of the first stage of the research, diagnosing the influence of the surrounding elements on the business models of language schools, are also referred to. Directional changes in the business models that result from both stages of the research are suggested. The strategic dimension of the gap results from the strategy-business model relation. In light of the literature review, it may be supposed that the research is unique due to the segment of subjects and research methodology. (original abstract)
Rocznik
Tom
30
Numer
Strony
59--76
Opis fizyczny
Twórcy
  • Wrocław University of Science and Technology, Wrocław, Poland
  • Wrocław University of Science and Technology, Wrocław, Poland
Bibliografia
  • [1] AMIT R., ZOTT C., Value creation in e-business, Strat. Manage. J., 2001, 22 (6-7), 493-520.
  • [2] BANASZYK P., Business model as a basis of strategic management of the enterprise, Zeszyty Naukowe Akademii Ekonomicznej w Poznaniu, 2004, 43, 7-27 (in Polish).
  • [3] BEDYŃSKA S., CYPRYAŃSKA M., Advanced methods of creating indicators - exploratory factor analysis and testing of scale reliability, [In:] S. Bedyńska, S. Cypryańska (Eds.), Statistical guidepost 1. A practical introduction for statistical inference, Wydawnictwo Naukowe Sedno, Warsaw 2013, 243-256 (in Polish).
  • [4] BEŁZ G., CYFERT S., Strategic and organizational renewal of enterprise, Wydawnictwo Uniwerystetu Ekonomicznego we Wrocławiu, Wrocław 2017 (in Polish).
  • [5] BOCK A., GEORG G., The business model book: design, build and adapt business ideas that thrive, Pearson Education Limited, 2017.
  • [6] CZAKON W., Basics of research methodology in management sciences, Oficyna Wolters Kluwer Business, Warsaw 2015 (in Polish).
  • [7] DEREŃ A., SKONIECZNY J., A business model based on the protection of intellectual resources, Zeszyty Naukowe Uniwersytetu Szczecińskiego: Finanse, Rynki Finansowe, Ubezpieczenia, Wydawnictwo Uniwersytetu Szczecińskiego, Szczecin 2016, 1, 195-204 (in Polish).
  • [8] FALENCIKOWSKI T., Consistency of the business model. Concept and measurement, Wydawnictwo CeDeWu, Warsaw 2013 (in Polish).
  • [9] HAJDASZ B., Strategic choices during enterprise renewal, Stud. Oecon. Posn., 2014, 2 (11), 56-72 (in Polish).
  • [10] JABŁOŃSKI A., Coherence of the strategic hybrid in a network environment, Difin, Warsaw 2015 (in Polish).
  • [11] JABŁOŃSKI M., Business models and value creation on the capital market, Zeszyty Naukowe Uniwersytetu Szczecińskiego: Finanse, Rynki Finansowe, Ubezpieczenia, Wydawnictwo Uniwersytetu Szczecińskiego, Szczecin 2013, 60, 127-139 (in Polish).
  • [12] JOHNSON M.W., Reinvent your business model: how to seize the white space for transformation growth, Harvard Business Review Press, Boston 2018.
  • [13] KAVADIS S., LADOS K., LOCH C., Transformational business model, Harvard Business Review, April 2017, 170, 68-76.
  • [14] KROIK J., SKONIECZNY J., The use of business models in forming corporate social responsibility, Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, Wrocław 2015, 387, 80-90.
  • [15] KRZAKIEWICZ K., CYFERT S., Basics of organization management, Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, Poznań 2015 (in Polish).
  • [16] MALARA Z., KROIK J., Enterprise social responsibility - constitution of concepts from a strategic perspective, Org. Kier., 2012, 1, 11-22.
  • [17] MALARA Z., HRYDZIUSZKO M., ZIEMBICKI P., Innovative business models as an opportunity for enterprise development [In:] I. Dudzik-Lewicka, H. Howaniec, W. Waszkielewicz (Eds.), Knowledge and information management in organization, Akademia Techniczno-Humanistyczna w Bielsku-Białej, Bielsko-Biała 2015, 9-22 (in Polish).
  • [18] MALARA Z., KROIK J., ZIEMBICKI P., Business model environment in segment of language schools, Raporty Wydziału Informatyki i Zarządzania Politechniki Wrocławskiej, Wrocław 2019, 3 (in Polish).
  • [19] MAURY A., Running lean. Iterate from plan A to a plan that works, O'Reilly, 2012.
  • [20] OSTERWALDER A., PIGNEUR Y., Business model generation: A handbook for visionaries, game-changers, and challengers, Wiley, Hoboken 2010.
  • [21] OSTERWALDER A., PIGNEUR Y., Business models creation. Visionary handbook, Helion, Gliwice 2012 (in Polish).
  • [22] RAPPA M., Business models on the web: Managing the digital enterprise, Am. J. Indu. Bus. Manage., 2016, 4, 28-43.
  • [23] SIMON H., Pricing man. How price management can change the business, ICAN Institute, Warsaw 2016 (in Polish).
  • [24] SZTEMBERG-LEWANDOWSKA M., Factor analysis in marketing researches, Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, Wrocław 2008 (in Polish).
  • [25] TROCKI M., Capital groups - creation and functioning, Wydawnictwo Naukowe PWN, Warsaw 2013 (in Polish).
  • [26] ZIEMBICKI P., Factors and strategy of price formation in language sector enterprises, Master Thesis, Wrocław University of Technology, Wrocław 2014 (in Polish).
  • [27] ZIEMBICKI P., Business models in the segment of language schools, PhD Thesis, Wrocław University of Science and Technology, Wrocław 2019 (in Polish).
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171603291

Zgłoszenie zostało wysłane

Zgłoszenie zostało wysłane

Musisz być zalogowany aby pisać komentarze.
JavaScript jest wyłączony w Twojej przeglądarce internetowej. Włącz go, a następnie odśwież stronę, aby móc w pełni z niej korzystać.