Warianty tytułu
Języki publikacji
Abstrakty
The monograph by Marzanna Witek-Hajduk touches upon issues important for the contemporary development of knowledge about international brand strategies implemented by companies from the so-called emerging economies and markets (Latin America, Asia, Africa, China, and Eastern Europe). The author concentrates on the so-called "brand orientation of a company" and its significance for the strategy of creating a strong brand with an international outreach, especially in the context of shaping the international competitiveness of entities representing an emerging economy.(fragment of text)
Słowa kluczowe
Rocznik
Tom
Numer
Strony
370--371
Opis fizyczny
Twórcy
autor
- Wrocław University of Economics, Poland
Bibliografia
Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171606987