Badanie wstępne nad przeciążeniem informacyjnym w wyniku wyszukiwania informacji oraz śledzenia informacji

• Autorzy: Tinting He

Warianty tytułu

Preliminary Research of Information Overload from Information Search and Information Follow

• Języki publikacji: PL

Abstrakty

Głównym celem tego badania jest sprawdzenie, czy dwa rodzaje przeciążenia informacyjnego są różne: przeciążenie informacjami w wyniku wyszukiwania potrzebnych informacji i przeciążenie informacyjne wynikające ze śledzenia wszystkich informacji, które ktoś musi śledzić. Te dwa typy przeciążenia informacyjnego są nazywane "przeciążenie informacją wyszukiwaną" i "przeciążenie informacją śledzoną", co odpowiada pojęciom wyszukiwania informacji i śledzenia informacji. Posługując się danymi z ankiety przeprowadzonej na próbie 1600 respondentów z 50 stanów w Stanach Zjednoczonych, w badaniu zidentyfikowano dwie pozycje odnoszące się do przeciążenia informacją wyszukiwaną oraz przeciążenia informacją śledzoną i przeprowadzono analizę uwzględniającą korelację i regresję logistyczną z obydwiema pozycjami oddzielnie jako zmiennymi zależnymi, a także innymi pozycjami dotyczącymi działań konsumentów, uwzględniając informacje jako niezależne zmienne. Wyniki różnych analiz sugerują, że przeciążenie informacją wyszukiwaną i przeciążenie informacją śledzoną są odmienne, szczególnie pod względem sposobu, w jaki wiążą się z różnymi zmiennymi działań konsumenckich dotyczących informacji, dlatego też jako badanie wstępne wskazują, że możemy odseparować dwa rodzaje przeciążenia informacyjnego w naszych przyszłych badaniach. (abstrakt oryginalny)

EN

The major objective of this research is to test if two types of information overload are different: Information overload from searching for the information someone needs, and information overload from following all the information someone needs to follow. These two types of information overload are labelled "information search overload" and "information follow overload", corresponding to the concepts of information search and information follow. Using the data of a survey from a sample of about 1600 respondents across 50 states in the United States, the research identified 2 items corresponding to information search overload and information follow overload, and ran analyses including correlation and logistic regression with the 2 items separately as the dependent variables, and with some other items about consumers' activities involving information as independent variables. Results of the various analyses suggest that information search overload and information follow overload are different, especially in terms of how they associate with different variables of consumer activities involving information, therefore indicate as a preliminary research that we may separate the two types of information overload in our future research. (original abstract)

Słowa kluczowe

PL

Informacja; Wyszukiwanie informacji; Szum informacyjny; Badania konsumenckie

EN

Information; Information retrieval; Information noise; Consumer research

• Czasopismo: Marketing Instytucji Naukowych i Badawczych
• Rocznik: 2020
• Numer: nr 4 (38)
• Strony: 1--20

Twórcy

autor

Tinting He

• Governors State University, USA

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Identyfikatory

DOI

10.2478/minib-2020-0024