Post-Pandemic Marketing @Marketing

• Autorzy: Henryk Andrzej Kretek , Janusz Dworak
• Języki publikacji: EN

Abstrakty

EN

Marketing concentrates mainly on customer acquisition by means of advertisements broadcast in mass media and on billboards. The change to be made in traditional marketing is the shift of interests from satisfying needs to meeting expectations. @Marketing may serve as a tool for that. The aim of this paper is to present a new concept for @marketing, based on innovative forms of product presentation. The paper focuses on the marketing content, without consideration of technical aspects. Research has been carried out in the field of customers' expectations towards online presentations. In the new conditions, a product presentation should be expanded by innovative forms such as narration, photography and computer graphics. Therefore, there is a need to develop comprehensive projects for planning online presentations as soon as possible. It should be preceded by detailed analyses carried out by IT specialists and marketing experts. (original abstract)

Słowa kluczowe

EN

Advertising; Marketing; Questionnaire survey; Internet technologies

PL

Reklama; Marketing; Badania ankietowe; Technologie internetowe

• Czasopismo: Multidisciplinary Aspects of Production Engineering
• Rocznik: 2020
• Tom: 3
• Strony: 584--595

Twórcy

autor

Henryk Andrzej Kretek

• Silesian University of Technology, Poland

autor

Janusz Dworak

• WSB University in Gdańsk

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Identyfikatory

DOI

10.2478/mape-2020-0049