Artificial Intelligence and Its Application in Business Management

• Autorzy: Mariya Sira
• Języki publikacji: EN

Abstrakty

EN

Purpose: The paper aims to conduct an in-depth analysis of artificial intelligence applications in business management with a bibliometric investigation. Design/methodology/approach: (mandatory) The objectives are achieved by carrying out the research with the use of the VOSviewer software, developed at Leiden University's Centre for Science and Technology Studies (CWTS), Leiden University, the Netherlands. This software allows conducting a literature review by generating, visualising and analysing bibliometric networks. The scope of the study is limited to data retrieved from the Scopus database obtained by three search queries. Findings: The work identifies the main topic areas related to the application of artificial intelligence application, particularly in business management. Originality/value There are lots of materials devoted to artificial intelligence though there is still a lack of materials related to AI technologies categorisation and its application in certain areas. The paper points out how artificial intelligence technologies are adopted in business management. The paper also defines potential areas for research or which areas require future examination.(original abstract)

Słowa kluczowe

EN

Artificial intelligence; Business management; Internet application

PL

Sztuczna inteligencja; Zarządzanie biznesem; Aplikacje internetowe

• Czasopismo: Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska
• Rocznik: 2022
• Numer: z. 165
• Strony: 307--346

Twórcy

autor

Mariya Sira

Bibliografia

• 1. Abdullah, R., Fakieh, B. (2019). Perception of Healthcare Employees Toward Utilizing AI Applications in Software Engineering Domain in Saudi Arabia (Preprint). Journal of Medical Internet Research. doi:10.2196/17620.
• 2. Alkan, B.Ş. (2022). How Blockchain and Artificial Intelligence Will Effect the Cloud-Based Accounting Information Systems? Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application, pp.107-119. doi:10.1007/978-981-16-8997-0_6.
• 3. Basri, W. (2020). Examining the Impact of Artificial Intelligence (AI)-Assisted Social Media Marketing on the Performance of Small and Medium Enterprises: Toward Effective Business Management in the Saudi Arabian Context. International Journal of Computational Intelligence Systems, 13(1), pp. 142-152. doi:10.2991/ijcis.d.200127.002.
• 4. Business World iT (2020). Artificial Intelligence (AI) in Business - A Complete Guide. Available at: https://www.businessworldit.com/ai/artificial-intelligence-in-business/

Identyfikatory

DOI

10.29119/1641-3466.2022.165.23