Study of Difference in Consumer Awareness Toward online Healthcare Services on the Basis of Demographic Factors

• Autorzy: Saini Ramandeep , Manisha Aujla
• Języki publikacji: EN

Abstrakty

EN

The increasing number of internet users opens a scope of increased turno-ver from healthcare services. Marketers look forward to digital world as a new front door to healthcare that can help healthcare service providers in moving certain care out of emergency room or can reduce burden on doctor by guiding customer about front office and laboratory activities. The doctor can deliver advice in an affordable manner and consumer can be educated as per his convenience and ease. This can only be achieved if the customer is aware of information and two-way communication available online through websites, podcasts, videos, mobile apps, social media, blogs main-tained by specialists, etc. The objective of this chapter is to analyze the sig-nificant difference in awareness among consumers toward online healthcare services based on demographic factors. Data is randomly collected from 125 respondents through structured questionnaires. The study shows that awareness toward online healthcare. (fragment of text)

Słowa kluczowe

EN

Consumer awareness; Health care; Demographic factors; e-services

PL

Świadomość konsumenta; Opieka zdrowotna; Czynniki demograficzne; e-usługi

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2020
• Tom: Consumer Rights Protection : Threats and Opportunities for Enhancing Consumer Awareness
• Strony: 66--71

Twórcy

autor

Saini Ramandeep

• Chandigarh Business School of Administration, Landran, India

autor

Manisha Aujla

• Chandigarh Business School of Administration, Landran, India

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