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2020 | Consumer Rights Protection : Threats and Opportunities for Enhancing Consumer Awareness | 89--109
Tytuł artykułu

Consumer Behavior in Banking Sector in Time of Economic Crisis - Evidence from Lebanon

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Warianty tytułu
Języki publikacji
EN
Abstrakty
EN
The aim of this research is to provide a deeper insight into consumer behavior on the banking market in time of economic crisis. Especially to identify the factors influencing consumer confidence into banking sector and currency as well financial decisions. Other goals were the attitude of consumers toward currency, and finally to evaluate the level of consumer satisfaction on banking market and factors determining this satisfaction. (fragment of text)
Twórcy
autor
  • Samir Semaan Training & Consultancy, Germany
Bibliografia
  • Adewale A.G., Babatunde A., Owotutu S. (2018), Effect of Economic Recession on Consumers' Buying Behavior in Ogun State, Nigeria, "IOSR Journal of Business and Management", Iss. 7, pp. 80-84, http://www.iosrjournals.org/iosr-jbm/papers/Vol20-issue7/Version-5/M2007058084.pdf (22.03.2019).
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  • Dutt P., Padmanabhan V. (2011), Crisis and Consumption Smoothing, "Marketing Science", Vol. 30(3), pp. 491-512.
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  • Helm B., Arndt M. (2008), Best Global Brands, "Business Week", Iss. 4101, pp. 52-55.
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  • Kotler P., Armstrong G. (2013), Principles of Marketing, 13th ed., UET Press, Tirana.
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Typ dokumentu
Bibliografia
Identyfikatory
Identyfikator YADDA
bwmeta1.element.ekon-element-000171595965

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