Motives of Consumers' Misbehavior on the Market - Model Approach

• Autorzy: Sławomir Smyczek , Dominik Krężołek
• Języki publikacji: EN

Abstrakty

EN

Misbehavior is a special type of consumer behavior on the market. These behaviors are as being in conflict with commonly accepted norms of behavior in the context of consumption, exerting a negative impact on con-sumers engaging in this type of behavior, other consumers and employees of companies (Smyczek et al., 2017). Given the negative significance of misbehavior for so many different market players, it seems important to identify the motives for such behavior. By identifying them, it will be pos-sible to develop actions to eliminate or significantly reduce them.(fragment of text)

Słowa kluczowe

EN

Consumer; Consumer behaviour; Customer behaviour; Market

PL

Konsument; Zachowania konsumenta; Zachowania klientów; Rynek

• Czasopismo: Scientific Publications / University of Economics in Katowice
• Rocznik: 2020
• Tom: Consumer Rights Protection : Threats and Opportunities for Enhancing Consumer Awareness
• Strony: 136--149

Twórcy

autor

Sławomir Smyczek

• University of Economics in Katowice, Poland

autor

Dominik Krężołek

• University of Economics in Katowice, Poland

Bibliografia

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