Kooperacja w ramach łańcucha wartości - wyzwania nowej gospodarki

• Autorzy: Bogdan Gregor , Anna Łaszkiewicz

Warianty tytułu

Value-chain Cooperation. Challenges of a New Economy

• Języki publikacji: PL

Abstrakty

W artykule przedstawiono nowy rodzaj współpracy między przedsiębiorstwami, jakim jest kooperacja w ramach łańcucha wartości. Współpraca ta może prowadzić do powstania sieci firm, dostawców jak i odbiorców, tworzących na platformie Internetu wirtualne przedsiębiorstwo. Autorzy omówili poszczególne płaszczyzny współpracy w ramach łańcucha wartości oraz wymienili na koniec korzyści płynące ze stosowania tego typu rozwiązań.

EN

This article discusses the new phenomenon of e-economy called collaborative cornu» recognized and defined in 1999 by Gartner Group. In order to sustain a competitive advantage, electronic markets have to evolve toward a new business model based a collaboration and knowledge sharing across supply chains of its incumbents. This pap characterizes the concept of c-commerce, its main solutions and potential benefits such faster cycle times, improved planning and forecasting through better ecosystem visibility and increased customer satisfaction. (original abstract)

Słowa kluczowe

PL

Nowa gospodarka; Integracja gospodarcza przedsiębiorstw; Współpraca marketingowa; Handel elektroniczny; Przegląd literatury

EN

New economy; Economic integration of enterprises; Marketing cooperation; e-commerce; Literature review

• Czasopismo: Acta Universitatis Lodziensis. Folia Oeconomica
• Rocznik: 2004
• Tom: 179
• Numer: cz. 1 Marketing - handel - konsument w globalnym społeczeństwie informacyjnym
• Strony: 167--176

Twórcy

autor

Bogdan Gregor

autor

Anna Łaszkiewicz

Bibliografia

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